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Facebook to Market your Business

Facebook is currently one of the biggest websites on the internet. This is because it can be used for so much more than simply connecting people with their friends. The Facebook platform is being used...

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Connect with your Customers to Grow your Brand

A good brand must be able to connect with their customers. For example, a worldwide brand such a Gatorade or Ping, have connected with their customers for decades. People understand what they will get...

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Five Secret Low Cost Branding Tips

In today’s economy, a lot of companies these days are hesitant in using funds to promote their products, such as clothes and lanyards. The truth is, when it comes to marketing, money is really...

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Establishing Brand Identity

In the world of branding, we hear so many buzzwords being thrown left and right that sometimes, the whole field itself gets mixed up the (completely separate) profession of marketing. Once of those...

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Is It Already Time to Fire The Fire?

Nobody expected the long awaited Amazon Kindle Fire eBook reader to be an Apple iPad killer. There may have been a number of critics and consumers that hoped it would be, but Amazon wisely chose not to...

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Knowing the Proper Time for Rebranding

Branding professionals know how hard it is to build a brand. It takes not just effort, persistence, and a substantial amount of the corporate budget, building an enduring brand takes time. Like wine,...

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Memory Appeal

One of the things that branding is supposed to help with is to connect with the customer, to establish something more than just a superficial, strictly-professional link between company and buyer. This...

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Branding At Multiple Angles

If there is one thing that people enjoy, it is having options. Being shoehorned into a single choice, whether it is in marketing strategy or in Park City real estate developers, just rubs people the...

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Reducing a Brand’s Bounce Rate

For Internet marketers, the words “bounce rate” is one that brings up very negative vibes and unpleasant mental images. This term refers to the number of visitors a site gets that look at one page and...

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Branding Lessons…From Final Fantasy?

It may really sound like a bad idea, but the Final Fantasy series is – or was – one of the best-managed brands in video game history. From the first title and its near-endless homages to older editions...

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